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Shopper Marketing Optimization Software
Management. Strategy. Trends.
Drive your Shopper Marketing Optimization efforts with SHOPT Insider—a blog dedicated to sharing best practices, emerging trends and real-world results.
Local co-op marketing represents approximately $70 billion per year in manufacturer advertising dollars, yet according to a white paper released by The Local Search Association, over half of that …
Continue Reading about Maximizing Co-Op Marketing Participation →
Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where ads are ignored if they …
As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this …
Continue Reading about Gaining Customer Advantage with Collaboration →
For the past several years, the shopper marketing conversation has been all about how brands can collect, manage and apply data to better connect with consumers. While this focus has worked to …
Continue Reading about Johnson & Johnson Delivers Relief When it Matters →
Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and …
Continue Reading about The Retailer-Specific Marketing Movement →
Collaboration is becoming critical to shopper marketing success and CPG revenue growth. Smithfield Foods evidenced this at the 2018 Path to Purchase Expo in a presentation they gave with agency …
Continue Reading about Collaborating to Deliver Shopper Success: A Smithfield Story →
