beSHOPT
Shopper Marketing Optimization Software
Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and …
Continue Reading about The Retailer-Specific Marketing Movement →
As retailers become more sophisticated, data-driven buyers, many will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this …
Continue Reading about Gaining Retailer Advantage with Collaboration →
Online grocery sales have skyrocketed in the wake of the pandemic. Kroger's e-commerce sales increased by 92% in Q1 and a COVID-19 Panel Survey by Bizrate Insights found that 30% of shoppers who …
Continue Reading about In-Pack Engagement: The New Retail Differentiator →
As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this …
Continue Reading about Gaining Customer Advantage with Collaboration →
Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and …
Continue Reading about The Retailer-Specific Marketing Movement →
