Features
The Drivers of Optimization —
In One Dynamic System
In 2018, we conducted a survey in partnership with Consumer Goods Technology (CGT) to understand what capabilities executives view as critical to driving optimization of the shopper marketing practice.
The following were identified as fundamental:
Performance-Based Budgeting
- Eliminates overspending with clear
insight into budget balances
- Supports on-demand report generation
for stakeholder meetings
- Simplifies post-event analysis through
capture of tactic cost detail
Direct Your Dollars into Growth
Maximize revenue with a connected suite of budget planning tools that deliver the granular cost transparency needed to identify waste and reinvest in performance.
Performance-Based Budgeting
Goal-Based Allocating
Align shopper marketing investments with strategic objectives through a flexible allocation approach that integrates brand goals.
Live Budget Tracking
Expense Management
Data-Driven Planning
- Accelerates planning with live
calendaring and cost estimating
- Increases retailer support
through dynamic plan visualization
- Unites account teams around real-time activation intelligence
Guide Sales to Customer Success
Empower field teams with the data-driven planning tools needed to develop and present account-specific shopper marketing plans that win retailer support.
Program Gallery
Simplify program planning with a searchable gallery of pre-configured brand programs that can be saved to customer plans and ordered once finalized.
Educational Insights
Drive intelligent program selection and sell-in with overview pages that detail objectives, target segments, key creative, available tactics, and more.
Plan Calendarization
Virtualize customer plans into a shareable calendar that displays scheduled programs and their evolving statuses as they move through the activation lifecycle.
Tactic Catalogs
Simplify program cost estimating by connecting each program to a virtual catalog of brand-approved tactics that users can select and order for their program.
Predictive Localization
- Seamlessly adapts program creative to retailers’ local shoppers
- Extends content lifecycle through
flexible creative re-purposing
- Enables at-scale localization while maintaining global consistency
Increase Local Shopper Relevancy
Effortlessly scale national programs to regional shoppers with templated tactics that recommend content adaptions based on local market intelligence.
Tactic Templating
Automate artwork development by transforming your shopper marketing tactics into a storefront of customizable artwork templates available for program order.
Built-In Controls
Program Kitting
Content Localization
Brand Asset Management
- Grants admins full control over tactic templates and variable content
- Tracks asset downloads and shares to reveal how content is being used
- Integrates with templating workflow to support live tactic customization
Maximize Your Creative Assets
Get creative out of network folders and into the hands’ of your teams with a media library that houses your complete collection of shopper marketing content.
Bulk Uploading
Give agency partners and brand managers access to a content library that allows them to archive expired assets and bulk upload new program imagery.
Smart Tagging
Enable store-level content recommendations by adding descriptive tags to brand assets that tie them to specific demographics and geographies that tactic templates search against.
Advanced Search
Enable instant asset retrieval with advanced search functionality that filters content based on the categories and keywords most efficient for your teams.
Asset Sharing
Accelerate program sign-off and digital activation with the ability to email images to outside parties directly from the asset library.
Automated Activation
- Increases speed-to-market via live order processing and POD fulfillment
- Reduces complexity with dedicated production job coordinator
- Integrates with our print outsourcing
for lowest-cost rates
Accelerate the Path to In-Market
Streamline your shopper marketing supply chain with order processing that integrates with your established vendors or our network of POS print specialists.
Order Processing
Accelerate time-to-market with an order processing function that converts tactic orders into job tickets and routes them to your selected service vendor.
Production Management
Offload the time and complexity of print management to a dedicated job coordinator who oversees the seamless production of all submitted tactic orders.
Inventory Management
Enable on-demand ordering of product samples and tradeshow materials through integration of live inventory data and custom order quantity controls.
Order Tracking
Monitor program activation across each retail location with order tracking that displays shipping and delivery status at the individual tactic level.
BI Dashboard
- Enriches system data with integration of external API data feeds
- Measures field performance by tracking sell-in and order frequency
- Identifies the most profitable retailers, programs and tactics
Reveal the Drivers of Performance
Gain real-time insight into evolving customer requirements and spending activity with an analytics dashboard that virtualizes activation data into dynamic reports.
Budget Captures
Keep field sales on-budget with retailer budget summaries that track allocated vs. available brand budget through integration of program cost estimates and actuals.
Cost Tracking
Monitor program funding with retailer activation reports that track cost estimates as programs move through the planned to completed lifecycle.
Tactic Reporting
Direct your creative investments into the most effective tactics with order frequency reports that track tactic utilization at the program and retailer level.
Participation Reporting
Identify your most active customers and the brands and program themes they are prone to support with reporting that compares year-over-year participation.