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Shopper Marketing Optimization Software
Management. Strategy. Trends.
Drive your Shopper Marketing Optimization efforts with SHOPT Insider—a blog dedicated to sharing best practices, emerging trends and real-world results.
Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and …
Continue Reading about The Retailer-Specific Marketing Movement →
As retailers become more sophisticated, data-driven buyers, many will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this …
Continue Reading about Gaining Retailer Advantage with Collaboration →
Online grocery sales have skyrocketed in the wake of the pandemic. Kroger's e-commerce sales increased by 92% in Q1 and a COVID-19 Panel Survey by Bizrate Insights found that 30% of shoppers who …
Continue Reading about In-Pack Engagement: The New Retail Differentiator →
The growth of e-commerce and showrooming behaviors have made a differentiated store experience critical to brick-and-mortar survival. At the same time, brands need to deliver more personalized shopper …
Continue Reading about Co-Creating Value with Retailer Direct Data →
The need to deliver a defining brand experience both in-store and at-home is creating a revolution in the packaging space—a revolution driven by digital printing technology. While in the past, …
Continue Reading about The Personalized Packaging Revolution →
The INSIGHT Group, an executive management consulting firm, conducted a study in partnership with Arizona State University’s Center for Services Leadership (ASU CSL) to understand how senior …
Continue Reading about Three Keys to Monetizing Data & Analytics →
