Shopper Marketing Blog

From cyber bullying to school shootings, the issues that today's mom must tackle are more complex than ever before. At the 2018 Path to Purchase Expo, Katherine Wintsch, CEO & Founder of The Mom …

Continue Reading about Truth vs. Reality: Millennial Moms Exposed →

Though shopper marketing only recently entered the marketing mainstream, most CPGs recognize that it's an important move away from short-term trade marketing to a more strategic marketing approach …

Continue Reading about Laying the Foundation for Shopper Marketing Success →

The Back-to-School season is the second largest when it comes to spend, but takes first place when it comes to length, bringing challenges and variables that other seasons don’t need to worry about, …

Continue Reading about Innovating with Three Back-to-School Trends →

"Ready - set - repeat!"...that seems to be the mantra of many shopper marketing teams as they methodically award funding to retail accounts with grandfathered budgets and “anniversaried” …

Continue Reading about Resetting Shopper Marketing for Innovation →

According to the 2018 Retail and Consumer Goods Analytics Study, both CPGs (47%) and retailers (63%) cite limited analytics tool sets as their biggest obstacle to achieving analytics maturity[1]. …

Continue Reading about Kroger Sets the Analytics Innovation Pace →

Augmented reality (AR) has become a major component of the customer experience, allowing brands to create interactive experiences that transcend the boundaries of physical and digital. Since the …

Continue Reading about AR: From Novelty—to Powerful Shopping Tool →