40%increase in process
efficiency
60%reduction in art
re-work costs
80%faster program
time-to-market
don’t get left behind – join more than 75 Brands HARNESSING the power of Shopper Marketing Optimization
Why SHOPT?
Lifecyle shopper marketing optimization in one dynamic system.
84% of CPG executives say that improving shopper marketing agility and cost is more critical than ever. The challenge? Shopper marketers are still planning in disconnected spreadsheets and force-fit project management tools—until now.
Pioneering the Shopper Marketing Optimization (SMO) category, SHOPT is a cloud-based shopper marketing optimization system that automates the program planning to activation lifecycle. By eliminating manual touches and unifying insights, shopper marketers are able to unleash the productivity of their teams and ROI of their programs.
Take Digital Command
Operationalize your team with the ultimate shopper marketing optimization system.
Maximize Budgets
Maximize Budgets
Shift your funds into performance with a budget building workflow that delivers granular transparency into the drivers of cost and integrates joint business goals.
Drive Field Excellence
Drive Field Excellence
Empower field sales with a retail planning calendar that makes assembling and presenting strategic shopper marketing plans simple.
Increase Local Equity
Increase Local Brand Equity
Enhance shopper marketing strategy and results with a tactic ad builder that spins key creative into hundreds of store-localized variations.
Streamline Supply Chain
Streamline Supply Chain
Reduce print management hours and overhead fees with tactic order processing fulfilled by our network of digital print-on-demand partners.
Maintain Brand Control
Maintain Brand Control
Strengthen brand compliance with shopper marketing tactic templates governed by your brand rules and an asset library that makes updating program content effortless.
Centralize Data & Analytics
Centralize Data & Analytics
Unite teams around a single source of truth with a commercial analytics dashboard that offers instant insight into planned and active retailer events.
Shopper Marketing Blog
The Retailer-Specific Marketing Movement
Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community,…
Gaining Retailer Advantage with Collaboration
As retailers become more sophisticated, data-driven buyers, many will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience.…
Continue Reading Gaining Retailer Advantage with Collaboration
In-Pack Engagement: The New Retail Differentiator
Online grocery sales have skyrocketed in the wake of the pandemic. Kroger’s e-commerce sales increased by 92% in Q1 and a COVID-19 Panel Survey…
Continue Reading In-Pack Engagement: The New Retail Differentiator
Accelerating Commercial Growth with Customization
A Consumer Goods Industry White Paper
Discover how to lift the barriers to retailer support with an evolved retail account management approach – get your copy now.
- Engage retailers in a joint shopper solutions planning process
- Create a taskforce to drive and apply customization learnings
- Automate creation with a menu of data-driven tactic templates
- Streamline production with a single creative fulfillment system